Guardian...Moving from just talking about mopping floors!
“We’ve been a success in our business since 1918, serving commercial buildings, government buildings, residential communities, commercial facilities, schools, industrial facilities, transportation hubs, and retail outlets. Today we have over 1,000 clients and maintain over 110 million square feet throughout the Northeast. But no one has known about it!
It was time to get us greater exposure.” The speaker: Sandy Herzfeld, Chief Executive Officer and Principal of Guardian Service Industries, and a member of the third generation to manage the company. The solution, he comments: “We are in the midst of rebranding ourselves, using to-day’s media to raise our profile.” “Not everyone is aware that we offer a full line of services,” says Alan Bressler, Chief Operating Officer and Principal.
“We started off with window cleaning and janitorial services -- and many of our customers have known us for only that. But we have expanded through the years, and today we offer a complete facility solution including Janitorial Services, Security Services, Engineering & Operations, Pest Control, Lighting and Electric, Window Cleaning, Concierge/Front Desk Ambassador, and Marble, Metal and Wood Restoration. Guardian has been constantly evolving and expanding -- and we felt that it was time to also expand in the way we tell our story and vision. We saw that we needed more outlets for the purpose.” Adds Alan: “Sandy’s contacts, my contacts, they are part of a generation that grew up with traditional media, particularly print. The world has moved on: there’s a new generation throughout the industry now and we want to be where they digest their media.”
“When I joined Guardian in July, 2014,” says Kristopher Patterson, Director, Marketing & Digital, “all I saw was a firm that provided janitorial services. When I went on their web site, that’s all I saw as well. Yes, that’s an important part of what we do and who we are -- but what goes into it? How do we incorporate the many underlying issues, such as green cleaning, conservation, smart engineering? How do we take the concept of ‘janitorial’ and communicate its many aspects? How do we make the subject bigger, more relevant, than most people are aware of? “It’s like thinking of Google,” he says. “It’s essentially a search engine, but when you think of Google, you think of an innovative product, a leader in its field. We want to do that with Guardian. We want people to think of Guardian as a thought leader in cleaning, in engineering, in making sure your lighting is energy-efficient. It’s marketing not just a service, but the intelligence around it. It’s having conversations with today’s younger, media-savvy generation, the generation that today is running our client companies and paying the bills.”
#CustomerService #Janitorial #WindowCleaning #Engineering#Operations #PestControl #Security #Concierge #Lighting#GuaridanSince1918
“We’ve been a success in our business since 1918, serving commercial buildings, government buildings, residential communities, commercial facilities, schools, industrial facilities, transportation hubs, and retail outlets. Today we have over 1,000 clients and maintain over 110 million square feet throughout the Northeast. But no one has known about it!
It was time to get us greater exposure.” The speaker: Sandy Herzfeld, Chief Executive Officer and Principal of Guardian Service Industries, and a member of the third generation to manage the company. The solution, he comments: “We are in the midst of rebranding ourselves, using to-day’s media to raise our profile.” “Not everyone is aware that we offer a full line of services,” says Alan Bressler, Chief Operating Officer and Principal.
“We started off with window cleaning and janitorial services -- and many of our customers have known us for only that. But we have expanded through the years, and today we offer a complete facility solution including Janitorial Services, Security Services, Engineering & Operations, Pest Control, Lighting and Electric, Window Cleaning, Concierge/Front Desk Ambassador, and Marble, Metal and Wood Restoration. Guardian has been constantly evolving and expanding -- and we felt that it was time to also expand in the way we tell our story and vision. We saw that we needed more outlets for the purpose.” Adds Alan: “Sandy’s contacts, my contacts, they are part of a generation that grew up with traditional media, particularly print. The world has moved on: there’s a new generation throughout the industry now and we want to be where they digest their media.”
“When I joined Guardian in July, 2014,” says Kristopher Patterson, Director, Marketing & Digital, “all I saw was a firm that provided janitorial services. When I went on their web site, that’s all I saw as well. Yes, that’s an important part of what we do and who we are -- but what goes into it? How do we incorporate the many underlying issues, such as green cleaning, conservation, smart engineering? How do we take the concept of ‘janitorial’ and communicate its many aspects? How do we make the subject bigger, more relevant, than most people are aware of? “It’s like thinking of Google,” he says. “It’s essentially a search engine, but when you think of Google, you think of an innovative product, a leader in its field. We want to do that with Guardian. We want people to think of Guardian as a thought leader in cleaning, in engineering, in making sure your lighting is energy-efficient. It’s marketing not just a service, but the intelligence around it. It’s having conversations with today’s younger, media-savvy generation, the generation that today is running our client companies and paying the bills.”
#CustomerService #Janitorial #WindowCleaning #Engineering#Operations #PestControl #Security #Concierge #Lighting#GuaridanSince1918
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