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MetLife building gets an electronic face-lift

The former Pan Am Building is swapping neon lights with LEDs


The tower at 200 Park Ave. is getting a face-lift. MetLife is replacing the neon sign that has topped its headquarters since 1993, swapping in LED lights and a new typeface with narrower letters for a more “modern” look.

The former Pan Am Building was the tallest commercial tower in the city when it was completed in 1963, but it was derided by architecture critic Ada Louise Huxtable as a “colossal collection of minimums.” The company in 2005 sold the building for $1.7 billion to a joint venture of Tishman Speyer, the New York City Employees’ Retirement System and the Teachers’ Retirement System. But the 59-story tower remains MetLife’s headquarters and is now worth $3 billion, according to Bloomberg.
The new sign comes a year after MetLife dropped Snoopy and the other Peanuts characters it had long used to advertise. While the company repositions its public image, behind the scenes it is sparring with the federal government, which in 2014 deemed it “too big to fail” and thus subject to tighter regulation. The insurer is fighting that designation in court.
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