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Customer Experience in The Facility Management Industry

The last decade has revolutionized the way a customer evaluates any business’ products or services. It’s not just about treating the customer right anymore; it’s about making them feel good.
A study conducted by NewVoiceMedia in 2016 had found that, “U.S. brands lose approximately $62 billion each year due to poor customer service.” The results aren’t surprising considering the many competitive options available putting the consumer squarely in the driver’s seat.
Another key finding of a U.S. based survey revealed that 65% of customers stop using a brand’s service based on one poor customer service experience. It concludes by adding, “By 2020, Customer Experience Will Overtake Price and Product as the Key Brand Differentiator.”

At Guardian we take this seriously and have developed strong customer centric training programs designed specifically with our customer’s needs in mind. Our marketing team recently had a one on one sit down with Major Sellers, Quality Assurance Manager, and discussed the importance in providing customer experience training to our employees.
  1. How do you think Customer Experience Training helps any company?
I believe training is the key to good service, especially as it relates to our residential clientele. Our residential concierge, porters and handymen, interact regularly with residents whose expectations for their homes exceed what is normally expected in their work environment. Customer experience training teaches our employees the importance of creating a positive environment and experience for our customers and our customer’s “customers”

  1. Just pertaining to Guardian, what is the one thing that Guardian Training program helps with that others forego?
I worked with some pretty large security organizations in the past, none of which offered specific training such as what GSS Customer Experience training has to offer. Oftentimes our competitors focus on standard operating procedures, emergency situations, and access control, without ever really considering the environment in which our customers reside.

  1. More importantly, how does it benefit the customers?
Our customers benefit by being able to contribute to the training. They tell us what is important to them and we incorporate those needs in the training. In the end, our clients benefit by retaining, and renewing their tenants and residents.

  1. Have you personally noticed any changes in employee behavior after they receive the training?
Yes, we are able to qualify employees during the training. We can identify better the right prospects for the job.

Customer Experience Training
Guardian Security Services aims to constantly empower its team so they could deliver the best customer experience. We regularly conduct customer experience training programs that help our employees brainstorm innovative learning solutions to boost engagement and development.
The Benefits of Customer Experience Training are many, but we at Guardian, have observed these first hand:
·         Enhances customer experience by helping employees understand customer-centric approach.
·         Employees get to enhance their skillset and familiarize themselves with the newest industry trends.
·         Improves employee engagement, which later translates to greater motivation and job satisfaction.
·       National Center on the Education Quality concluded that a 10 percent increase in workforce education level led to an 8.6 percent gain in total productivity.
·         Better training increases employee retention rate. 

Comments

  1. Nowadays Customer Experience is the biggest competitive leverage a business could use to win the market. I am a big believer in the customer centric approach. Companies that put customers at the center of their strategy are winners at this new era.

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