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Guardian as a thought leader...

“When I joined Guardian in July, 2014,” says Kristopher Patterson, Director, Marketing & Digital, “all I saw was a firm that provided janitorial services. When I went on their web site, that’s all I saw as well. Yes, that’s an important part of what we do and who we are -- but what goes into it? How do we incorporate the many underlying issues, such as green cleaning, conservation, smart engineering? How do we take the concept of ‘janitorial’ and communicate its many aspects? How do we make the subject bigger, more relevant, than most people are aware of?
“It’s like thinking of Google,” he says. “It’s essentially a search engine, but when you think of Google, you think of an innovative product, a leader in its field. We want to do that with Guardian. We want people to think of Guardian as a thought leader in cleaning, in engineering, in making sure your lighting is energy-efficient. It’s marketing not just a service, but the intelligence around it. It’s having conversations with today’s younger, media-savvy generation.

#Guardian #Janitorial #GreenCleaning #EnergyEfficiency #Energy #GreenEngineering

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