New Client Relations
There has been an upgrade, as well, in Guardian’s direct approach to its customers. Says Christina McGillen, Vice President, Client Relations: “When I joined Guardian, I started reviewing every single role in the company -- accounting, payables, collections, and more. I began exploring Alan’s and Sandy’s accounts, answering their phone calls, seeing clients -- all to make sure that these clients were happy, that their questions were being answered. Then I started going out to meet new clients and bring in new business. Today I have become Guardian’s customer advocate. Every single customer is important to us, and we want them to feel that.” Christina, too, has adapted social media -- within Guardian.
“We select our Employees of the Month and our Supervisors of the Month, and broadcast it through these media,” she says. “Many of our employees, of course, already are familiar with these sites – and when they see their fellow employees recognized through them, they say, ‘I can do that too! I can try harder! Let that be me!’ They are giving us amazing feedback!
What’s more, we’re also getting really positive feedback from our clients, who see the sites -- and from our competitors.” “The question arises as to what this does for the company,” she says. “If I were a client and I was scrolling through the various web feeds, and I saw, through these media, that this was a company that values its employees, that recognizes and rewards its talents, whether these talents are involved with marketing or changing light bulbs, I would want to be associated with that
positivity.”
There has been an upgrade, as well, in Guardian’s direct approach to its customers. Says Christina McGillen, Vice President, Client Relations: “When I joined Guardian, I started reviewing every single role in the company -- accounting, payables, collections, and more. I began exploring Alan’s and Sandy’s accounts, answering their phone calls, seeing clients -- all to make sure that these clients were happy, that their questions were being answered. Then I started going out to meet new clients and bring in new business. Today I have become Guardian’s customer advocate. Every single customer is important to us, and we want them to feel that.” Christina, too, has adapted social media -- within Guardian.
“We select our Employees of the Month and our Supervisors of the Month, and broadcast it through these media,” she says. “Many of our employees, of course, already are familiar with these sites – and when they see their fellow employees recognized through them, they say, ‘I can do that too! I can try harder! Let that be me!’ They are giving us amazing feedback!
What’s more, we’re also getting really positive feedback from our clients, who see the sites -- and from our competitors.” “The question arises as to what this does for the company,” she says. “If I were a client and I was scrolling through the various web feeds, and I saw, through these media, that this was a company that values its employees, that recognizes and rewards its talents, whether these talents are involved with marketing or changing light bulbs, I would want to be associated with that
positivity.”
Guardian
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